Rights · Licensing · Partnerships

Unlock the full potential of your brand.

We clear rights, cast talent and engineer the partnerships that move modern campaigns forward — quietly handling complexity so creative work can stay creative.

Hands exchanging a key — rights and partnerships

MINI UK 2026

20+

Years of industry expertise

Global

Network of rights holders, studios, talent agents & foundations

End-to-end

Concept through campaign launch

What we do

A full advisory across rights, talent & story.

From the first creative review to the moment the campaign goes live, we work as an extension of your team — anticipating the legal, network and budgetary frictions that slow great work down.

01

Content & Rights Clearances

Research, curation and procurement of third-party rights — from publicity and trademark rights to footage, music, architecture, design, quotes, choreography, landmarks and inspiration rights.

02

Celebrity Collaborations

Casting and contracting talent as brand ambassadors, from first creative spark to campaign launch.

03

Creative Assessment

First-line review of decks and scripts — risk assessment, knockout searches and tailored creative solutions.

04

Film & Studio Partnerships

Long-standing relationships with leading studios worldwide for clip licensing and IP collaboration.

Film reels still life

Expertise

Two decades inside the world of rights, media and IP.

We navigate publicity rights, trademark clearance, music synchronisation, footage licensing, film clip rights and bespoke talent collaborations — for agencies, brands and production companies, from boutique to global.

  • Publicity & personality rights
  • Trademark clearance
  • Music & sync licensing
  • Footage & photography
  • Film clip & studio rights
  • Talent contracting
Inside our expertise

Why Rights.Partners

A quiet partner for ambitious creative work.

Industry-deep network

Direct lines into talent agencies, studios, music managements and rights holders worldwide.

End-to-end engagement

From first creative review to campaign launch — including on-set and post-launch support.

Risk before it lands

We surface legal, union and budgetary issues early, with clear cost projections and alternatives.

Insights

From the field.

Clearances

What “cleared” really means in 2026.

8 min read

Talent

The new economics of brand ambassadorship.

7 min read

Film

Working with studio archives without losing months.

6 min read

Have an idea? Let's see if we can clear it.